search query: @author Huebner, R. / total: 8
reference: 5 / 8
| Author: | Huebner, R. |
| Title: | Maskenbildner Rau kontra Bluem: Mit neuester Managementtechnik zum Wahlerfolg |
| Journal: | Capital
1990 : MAY, VOL. 30:5, p.106-110 |
| Index terms: | POLITICS |
| Language: | ger |
| Abstract: | The author describes the new management techniques to the success of elections. The so called "polit-marketing" seems to have been successful as fast as the results of the German May elections are concerned. Since the beginning of the planning of the election campaigns a new management philosophy has been developed. |
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