search query: @author McAlister, L. / total: 8
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| Author: | McAlister, L. |
| Title: | Choosing multiple items from a product class. |
| Journal: | Journal of Consumer Research
1979 : DEC, VOL. 6:3, p. 213-224 |
| Index terms: | UTILITY ASSESSMENT BRAND LOYALTY CHOICE THEORY MATHEMATICAL MODELS MULTIVARIATE DISTRIBUTIONS |
| Language: | eng |
| Abstract: |
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