search query: @author Lingenfelder, M. / total: 8
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| Author: | Lingenfelder, M. Schneider, W. |
| Title: | Die Kundenzufriedenheit (Consumer satisfaction) |
| Journal: | Marketing
1991 : VOL. 13:2, p. 109-119 |
| Index terms: | CONSUMER SATISFACTION |
| Language: | ger |
| Abstract: | The article presents different methods for the measurement of consumer satisfaction. The problem is how to aggregate different dimensions of satisfaction into an overall measure and how to single out different groups of consumers. Cluster analysis, multiattribute measurement, index number methods are proposed. The numerical example of a car repair shop. |
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