search query: @author Lingenfelder, M. / total: 8
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| Author: | Lingenfelder, M. |
| Title: | Vertriebsleiter: Mangel an Marketing-Orientierung |
| Journal: | Absatzwirtschaft
1991 : AUG, VOL. 34:8, p.62-71 |
| Index terms: | MARKETING MARKETING THEORY |
| Language: | ger |
| Abstract: | The article is based on the authors dissertation the title of which was "Market orientation of firm leaders as a strategic success factor." He investigated the central decisive factors of a firm's success. He found that skills and knowledge and personality structure are equally important. |
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