search query: @author Jones, J. P. / total: 8
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| Author: | Jones, J. P. |
| Title: | Over-promise and under-delivery. |
| Journal: | Marketing and Research Today
1991 : NOV, VOL. 19:4, p. 195-203 |
| Index terms: | ADVERTISING CONSUMER BEHAVIOUR |
| Language: | eng |
| Abstract: |
SCIMA