search query: @author Hunt, S.D. / total: 8
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| Author: | Hunt, S.D. |
| Title: | Positivism and Paradigm Dominance in Consumer Research: Toward Critical Pluralism and Rapprochement |
| Journal: | Journal of Consumer Research
1991 : JUN, VOL. 18:1, p. 32-44 |
| Index terms: | CONSUMER RESEARCH METHODOLOGY |
| Language: | eng |
| Abstract: |
SCIMA