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| Author: | Healy, T. Gearing, J. |
| Title: | Up in the air |
| Journal: | Asiaweek
1996 : AUG 30, VOL. 22:35, p. 45-47 |
| Index terms: | ECONOMICS THAILAND AIRLINES |
| Language: | eng |
| Abstract: | The people who run Thai Airways International are getting a tough education. Lesson No.1: When you've been at or near the top, as the airline was for years in just about any travel publication you cared to note, the fall comes hard. Last year, Asian Business Traveler rated Thai Airways only 14th best airline in Asia out of 54 carriers. lesson No.2: turning around a jaded reputation is considerably more difficult than tarnishing a good one. The irony is that the airline's bottom line is as solid as ever. |
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