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| Author: | Singhapakdi, A. Vitell, S. Rao, C. |
| Title: | Professional values and perceptions underlying ethical judgments: a survey of marketing professionals in Thailand |
| Journal: | Journal of Asia-Pacific Business
1996 : VOL. 2:1, p. 51-66 |
| Index terms: | ECONOMICS THAILAND MARKETING |
| Language: | eng |
| Abstract: | Theoretical and empirical works generally suggest that variations in ethical judgements exist between different cultures. This study analyzes the ethical decisions of Thai marketing professionals. In particular, it examines the relative influences of professional values and ethical perceptions on the ethicaljudgements of Thai marketers. The results based on a survey of members of the Thai Marketing Association indicate that there is a significant relationship between a Thai marketer's ethical perceptions and his/her ethical judgements. |
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