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| Author: | Hoffman, R. Gopinath, C. |
| Title: | The importance of international business to the strategic agenda of U.S. CEOs |
| Journal: | Journal of International Business Studies
1994 : THIRD QUARTER, VOL. 25:3, p. 625-637 |
| Index terms: | INTERNATIONAL BUSINESS STRATEGY CHIEF EXECUTIVE OFFICERS |
| Language: | eng |
| Abstract: | The growth of international business (IB) and concerns about the relevance of IB research indicate the need for managerial input on the topic. A survey of 108 US CEOs reveals that IB issues are an important part of their strategic agenda. Four types of IB issues are identified which reveal that American CEOs appear to be taking a proactive stance regarding the international arena. The CEOs were also found to hold diverse perceptions of IB issues. |
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