search query: @indexterm Chief executive officers / total: 802
reference: 255 / 802
| Author: | Hyland, K. |
| Title: | Exploring corporate rhetoric: metadiscourse in the CEO's letter |
| Journal: | Journal of Business Communication
1998 : APR, VOL. 35:2, p. 224-245 |
| Index terms: | CHIEF EXECUTIVE OFFICERS COMPANIES COMMUNICATION |
| Language: | eng |
| Abstract: | The CEO's letter to shareholders is the most prominent and widely read part of an annual report. Although frequently criticized as "five pages of financial information and 40 pages of fluff" (Wild, 1997), the production of annual reports is a major corporate endeavor, representing a U.S. $5 billion industry in the United States alone (Poe, 1994). This paper examines some critical features of text-level rhetoric to determine how writers project themselves into their texts in order to present an effective corporate picture. |
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