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Author:Greenberg, J.W.
Title:September 11, 2001: A CEO's story
Journal:Harvard Business Review
2002 : OCT, VOL. 80:10, p. 58-64
Index terms:Chief executive officers
Leadership
Crisis management
Finance
Service
Companies
Terrorism
USA
Language:eng
Abstract:On the day of the terrorist attacks on New York's World Trade Center, the Marsh & McLennan Co. (MMC) lost 295 people of 1.779 employees. The company CEO Jeffrey Greenberg relates what it was like to manage through the unimaginable. In the midst of chaos and several problems, Greenberg and his colleagues improvised ways of communicating and assembled a broad-based program of support. Greenberg offers lessons about leadership, company culture, and adaptability.
SCIMA record nr: 239223
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