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| Author: | Gross, R. G. Higbie, J. A. Cross, D. Q. |
| Title: | Revenue management's renaissance: a rebirth of the art and science of profitable revenue generation |
| Journal: | Cornell hospitality quarterly: hospitality leadership through learning
2009 : FEB, VOL. 50:1, p. 56-81 |
| Index terms: | revenue hotel management prices optimization |
| Language: | eng |
| Abstract: | This paper investigates revenue management renaissance and its potential impact on both hospitality and revenue management. The paper profiles the leading companies and most important developments during the evolution of revenue management strategy, tactics and capabilities. In addition, the paper considers promising innovations which focus on pricing, group management and other critical topics to hotels. |
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