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| Author: | Decrop, A. Snelders, D. |
| Title: | A grounded typology of vacation decision-making |
| Journal: | Tourism Management
2005 : APR, VOL. 26:2, p. 121-132 |
| Index terms: | Holidays Travel Decision making |
| Language: | eng |
| Abstract: | This paper presents a typology of vacationers based on decision-making variables and processes. Employing a naturalistic perspective, the (summer) vacation decision-making process of 25 Belgian households was followed for a year. In-depth interview and observation data were analyzed and interpreted through the grounded theory methodology. Findings show that vacation decision-making is an ongoing process with a lot of contextual influences. A distinction is made between six types of vacationers: habitual, rational, opportunistic, constrained and adaptable. This new typology may be useful for both theoretical and segmentation purposes. |
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