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| Author: | Bronner, F. Hoog, R. de |
| Title: | Agreement and disagreement in family vacation decision-making |
| Journal: | Tourism Management
2008 : OCT, VOL. 29:5, p. 967-979 |
| Index terms: | tourism holidays decision making marketing |
| Language: | eng |
| Abstract: | In the last 20 years, the decision-making process in families has changed. Family democracy is clearly in the ascendant. The family is called a decision-making unit in the business research. The focus of this research is on agreement and disagreement within couples concerning 15 vacation sub-decisions. This Dutch longitudinal study collected the data for couples over a period of nearly a year. The main conclusion of this study is that holiday choice has evolved over the last 30 years into being very much a joint decision. Family members discuss, seek information for the discussion and use influencing strategies. The dominant disagreement strategy is the golden mean strategy. The holiday choice is also more of a joint affair compared with other choices. |
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