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| Author: | Moorman, C. |
| Title: | Consumer Health under the Scope |
| Journal: | Journal of Consumer Research
2002 : JUN, VOL. 29:1, p. 153-158 |
| Index terms: | CONSUMERS HEALTH RESEARCH |
| Language: | eng |
| Abstract: | This essay offers two new lenses for studying consumer health. The author of the article states that the theories o psychoimmunology and institutional environments bring a wider array of individual, social, cultural, and organizational drivers into view, and they expose how higher-stakes and more typical consumer activities involve important health issues. The author of the article states that this more complex accounting reveals that not only is health a critical issue for many topics in the field but that consumer research can make important contributions to the study of health and the resolution of health problems. |
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