search query: @journal_id 58 / total: 815
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| Author: | Bargh, J.A. |
| Title: | Losing consciousness: Automatic influences on consumer judgment, behavior, and motivation |
| Journal: | Journal of Consumer Research
2002 : SEP, VOL. 29:2, p. 280-285 |
| Index terms: | Consumer behaviour Psychology Research |
| Language: | eng |
| Abstract: | Consumer research has largely missed out on two key developments in social cognition research: the growing evidence that much of social judgment and behaviour occur without conscious awareness or intent and the substantial moderating influence of social- and self-related goal pursuits on basic cognitive and reasoning processes. This evidence is described and its implications are drawn for nonconscious, incl. subliminal, influences on consumer behaviour. |
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