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| Author: | Lin, G. T. Lin, J. |
| Title: | Ethical customer value creation: drivers and barriers |
| Journal: | Journal of Business Ethics
2006 : AUG, VOL 67:1, p. 93-105 |
| Index terms: | value theory customers competitive advantage business ethics |
| Language: | eng |
| Abstract: | This paper conducts an empirical study on ethical customer value creation. The key questions are: What drivers revolving around employees and processes can facilitate the organization to create more value for its customers? What barriers block the organization from creating value for customers in examining the same dimensions? Does value creation direct an organization's profitability and competitiveness? The study reveals several drivers and barriers for value creation. |
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