search query: @indexterm CAR INDUSTRY / total: 823
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| Author: | Levy Mangin, J.P. |
| Title: | El posicionamiento objetivo del producto segun el analisis multidimensional de escalas y el analisis de grupos |
| Journal: | Esic Market
1992 : APR-JUN, 76, p. 33-50 |
| Index terms: | PRODUCT POLICY POSITIONING CAR INDUSTRY SPAIN |
| Language: | spa |
| Abstract: |
SCIMA