search query: @indexterm CAR INDUSTRY / total: 823
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Author: | Bode, B. |
Title: | Marketing Wende bei Mercedes-Benz: Der neue Volkswagen. |
Journal: | Absatzwirtschaft
1993 : JUL, p. 20-22 |
Index terms: | MARKETING STRATEGY CAR INDUSTRY PRICING |
Language: | ger |
Abstract: |
SCIMA