search query: @indexterm CAR INDUSTRY / total: 823
reference: 267 / 823
| Author: | Kwoka, J. |
| Title: | The sales and competitive effects of styling and advertising practices in the U.S. auto industry |
| Journal: | Review of Economics and Statistics
1993 : NOV, VOL. 75:4, p. 649-656 |
| Index terms: | USA CAR INDUSTRY SALES |
| Language: | eng |
| Abstract: | This paper utilizes a detailed data set on most U.S. car models over a 22-year period to determine the impact of advertising and product styling. It finds that, while advertising and style change each increases a model's sales, advertising is short-lived but styling has a much longer impact. Rivals' styling reduces own model sales to the point that the overall market effect is self-cancelling. The results add several twists to previous analyses of this industry. |
SCIMA