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| Author: | Linden, F. A. |
| Title: | Der Riss = The gap ! Volkswagen Co. |
| Journal: | Manager Magazin
1994 : SEP, VOL. 24:9, p.50-63 |
| Index terms: | LEADERSHIP MANAGERS CAR INDUSTRY GERMANY MANAGEMENT SUCCESSION |
| Language: | ger |
| Abstract: | The two main managers of VW, the chief, Ferdinand Piech, and the other senior manager, Ignacio Lopez, who is responsible for cost cut, wanted to eliminate the firm's cost problems in 24 months. However, the results are only half successes after 12 months. The improvements were achieved at very high price: the future perspectives of VW didn't improve. The article describes the weaknesses and strength of VW, and presents the story of the two new managers in the leadership of one of the first largest automobile makers. The strategy of VW, the special market problems of VW are considered, as well as the ways management wanted to solve the stringent problems. |
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