search query: @indexterm CAR INDUSTRY / total: 823
reference: 244 / 823
Author: | Mohr, R. |
Title: | Die Mitgift der Braut: Rover biete BMW ungeahnte Expansionschancen *Rover *BMW |
Journal: | Markenartikel
1994 : MAY, VOL. 56:5, p. 230-232, 234 |
Index terms: | MARKETING STRATEGY MERGERS CAR INDUSTRY |
Language: | ger |
Abstract: |
SCIMA