search query: @indexterm CAR INDUSTRY / total: 823
reference: 222 / 823
Author: | Riedel, H. |
Title: | Das Porsche-Revival: Wiederbelegung einer Marke. |
Journal: | Absatzwirtschaft
1995 : NOV, p. 78-80, 82 |
Index terms: | BRANDS CAR INDUSTRY STRATEGIC MANAGEMENT PRODUCTION MANAGEMENT MARKETING STRATEGY CUSTOMER RELATIONS |
Language: | ger |
Abstract: |
SCIMA