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| Author: | Borghs, H. P. |
| Title: | Der Kommunikationswert einer Marke |
| Journal: | Markenartikel
1996 : VOL. 58:6, p. 226-228 |
| Index terms: | BRANDS COMMUNICATION CAR INDUSTRY DEVELOPMENT CONSUMER RESEARCH |
| Language: | ger |
| Abstract: |
SCIMA