search query: @indexterm CAR INDUSTRY / total: 823
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| Author: | Zetsche, D. Stippel, P. |
| Title: | Wohin steuert Mercedes? *MERCEDES-BENZ |
| Journal: | Absatzwirtschaft
1996 : MAY, p. 14-18 |
| Index terms: | CAR INDUSTRY PRODUCT DEVELOPMENT MARKETING STRATEGY DISTRIBUTION BRANDS INVESTMENT PLANNING |
| Language: | ger |
| Abstract: |
SCIMA