search query: @indexterm CAR INDUSTRY / total: 823
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| Author: | Gwyther, M. |
| Title: | A marriage made in Munich |
| Journal: | Management Today
1998 : OCT, 10, p. 34-39 |
| Index terms: | CAR INDUSTRY UNITED KINGDOM GERMANY |
| Language: | eng |
| Abstract: | It is unlikely that Rover will be allowing any more television documentary crews to conduct fly-on-the-wall exercises at the company for the foreseeable future. Ask anyone who's been docu-soaped and they will tell you it's like a placing a ferret in your trousers: once bitten, twice shy. The BBC's When Rover Met BMW, which detailed aspects of the takeover of the British car manufacturer by the German company, was gruesomely watchable as it brought out just about every national and regional stereotype in the book. |
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