search query: @indexterm CAR INDUSTRY / total: 823
reference: 87 / 823
| Author: | Tierny, C |
| Title: | Defendant Daimler |
| Journal: | Business Week
2000 : AUG 7, VOL. 3677:1007, p. 18-21 |
| Index terms: | CAR INDUSTRY STRATEGY COMPANY CARS |
| Language: | eng |
| Abstract: | With the company struggling, Schrempp's expansion strategy is under attack. Can he make investors swallow his moves downmarket? Juergen E. Schrempp is exasperated. The athletic CEO of DaimlerChrysler is a risk-taker who always trusts his instincts -- in the African bush or in the boardroom. To him, the need for bold moves is so evident that it's annoying when investors question his strategy. |
SCIMA