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| Author: | McDonald, S. |
| Title: | Understanding the role of media in buying a car |
| Journal: | Admap
2004 : SEP, VOL. 39:8 (453), p. 37-39 |
| Index terms: | car industry cars consumer behaviour media research |
| Language: | eng |
| Abstract: | Which media are best for car advertisements? This paper helps to understand strengths and weaknesses of different media to plan better ad campaigns. |
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