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| Author: | Belecheanu, R. Riedel, J. Pawar, K.S. |
| Title: | A conceptualisation of design context to explain design trade-offs in the automotive industry |
| Journal: | R & D Management
2006 : NOV, VOL. 36:5, p. 517-529 |
| Index terms: | car industry manufacturing design management decision making case studies |
| Freeterms: | trade-offs |
| Language: | eng |
| Abstract: | The paper examines decision-making (here as: d-m.) rationale when making trade-offs (as: t-off/t-offs) in design. A case study of a mass-market car manufacturer was performed using interviews, qualitative questionnaires and observation. It is found that d-m. practices in t-off situations depend on the way that decision makers perceive the relative importance of design targets and t-off criteria. A conceptual framework (here as: f-w.) is presented to explain the rationale of t-offs in different design contexts. Using two real life examples, it is described how to apply this f-w. to understand design t-offs. |
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