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| Author: | Vaghefi, M.R. Deusen, C. van Woods, L. |
| Title: | Motor drive |
| Journal: | Business Strategy Review
2007 : AUTUMN, VOL. 18:3, p. 28-32 |
| Index terms: | corporate planning financial performance car industry companies success |
| Language: | eng |
| Abstract: | Only one winning, it has been a not-so-quiet battle btw. two titans, General Motors and Toyota. The article authors have studied Toyota's success and they say it is no accident. |
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