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| Author: | Som, A. |
| Title: | Volkswagen in China: Running the Olympic marathon |
| Journal: | European business forum EBF
2007 : AUTUMN, 30, p. 46-49 |
| Index terms: | markets market share car industry case studies companies Asia China |
| Language: | eng |
| Abstract: | Will Volkswagen's "Olympic" programme help it assert its advantage in China? The VW plans to restore its lost position in China by 2008 through the programme launch. It targets the introduction of new models, cost reduction programs and restructuring sales organisations. |
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