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| Author: | Brown, D. |
| Title: | Daimler-Benz's global strategist |
| Journal: | Business
1990 : DEC, p. 72-77 |
| Index terms: | GERMANY CAR INDUSTRY STRATEGIC MANAGEMENT |
| Language: | eng |
| Abstract: | Business portrait of Edzard Reuter, the chairman of Daimler-Benz, the luxury car maker. Company background. Reuter's views on car industry. Background. Career. Diversification. Business aims. Acquisitions. Mishaps. Sales. Currency exchange fluctuations. Opening of East Germany. New models. Competition. Car electronics. German-Japanese tie-up. Eurocopter JV. Aerospace alliances. Defence contracts. Airbus. New patterns of mobility. |
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