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| Author: | Parry, J. |
| Title: | The long goodbye |
| Journal: | International Management
1991 : SEP, VOL. 46:7, p. 74-76 |
| Index terms: | CAR INDUSTRY UNITED KINGDOM COMPETITIVENESS |
| Language: | eng |
| Abstract: | Analysis of prospects of breakup in the linkup between Honda UK and Rover Group. Honda advantage. Rover restructuring programme. Honda sales. Culture clash in design teams. Production delay. Fresh range of cars. Honda investment. How Rover could fall under foreign control. Rover's weakness and Honda's superior status. Opposition to Japanese car imports. Softening of protectionism. How Honda may opt for divorce. |
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