search query: @indexterm control / total: 830
reference: 19 / 830
| Author: | Saini, A. Martin, K.D. |
| Title: | Strategic risk-taking propensity: The role of ethical climate and marketing output control |
| Journal: | Journal of Business Ethics
2009 : DEC, VOL. 90:4 p. 593-606 |
| Index terms: | risk output control manufacturing industry USA |
| Freeterms: | ethical climate long-term orientation |
| Language: | eng |
| Abstract: | The article suggests that the firm's risk-taking propensity is influenced by its ethical climate and its emphasis on controlling output to manage its marketing function. A survey of manufacturing industries in USA is conducted. The findings indicate that ethical climate and marketing output control have a significant effect on firm's risk-taking propensity. |
SCIMA