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| Author: | Lévesque, M. Shepherd, D.A. |
| Title: | A new venture's optimal entry time |
| Journal: | European Journal of Operational Research
2002 : JUN, VOL. 139:3, p. 626-642 |
| Index terms: | ENTREPRENEURSHIP MARKET ENTRY STRATEGIC PLANNING TIME |
| Language: | eng |
| Abstract: | The authors formulate a model of the decision of when a new venture should enter the market based on the uncertain evolution over time of environmental volatility and market competition. They characterize the performance-maximizing time to enter the market, and show how this entry time is affected by changes in the business environment. |
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