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| Author: | Ohmae, K. |
| Title: | The adaptive corporation |
| Journal: | European business forum EBF
2006 : SPRING, 24, p. 24-29 |
| Index terms: | management companies competition innovation technological change telecommunication internet |
| Language: | eng |
| Abstract: | Technological progress can wipe out businesses overnight. Traditional corporate structures and marketing methods will be swept away. In the global economy, only those anticipating change and adapting to it will survive. Managers must learn to "think big". |
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