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| Author: | Bennett, R. Koudelova, R. |
| Title: | Foreign market risk assessment practices of small to medium sized international businesses |
| Journal: | Journal of Euromarketing
2001 : VOL. 10:3, p. 23-43 |
| Index terms: | INTERNATIONAL BUSINESS MARKET RESEARCH RISK ANALYSIS SMALL AND MEDIUM-SIZED ENTERPRISES (SMES) UNITED KINGDOM |
| Language: | eng |
| Abstract: | The issue of how smaller firms assess the market risks associated with new foreign markets they are considering entering has not been explored. This paper presents the results of an empirical study of the foreign market risk evaluation practices of a sample of 96 small to medium sized UK enterprises. |
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