search query: @indexterm INTERNATIONAL BUSINESS / total: 844
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| Author: | Singh, N. Zhao, H. Hu, X. |
| Title: | Cultural Adaptation on the Web: A Study of American Companies´ Domestic and Chinese Websites |
| Journal: | Journal of Global Information Management
2003 : JUL-SEP, VOL. 11:3, p. 63-80 |
| Index terms: | INTERNET CULTURE ELECTRONIC COMMERCE INTERNATIONAL BUSINESS |
| Freeterms: | Website Cultural Adaptation |
| Language: | eng |
| Abstract: | The authors argue that Web marketers seldom adapt their websites to diverse consumer segments. They discuss the issue of cultural adaptation on the Web using American companies´domestic websites and their Chinese counterparts, since previous studies have indicated significant differences in the cultural values of the two countries. Additionally, China is a prominent factor in Internet usage in Asia and online trading. The authors present a framework to measure cultural adaptation on the Web and implications. |
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