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| Author: | Maignan, I. Ralston, D.A. |
| Title: | Corporate social responsibility in Europe and the U.S.: insights from businesses' self-presentations |
| Journal: | Journal of International Business Studies
2002 : VOL. 33:3, p. 497-514 |
| Index terms: | Business communication Internet Social responsibility France Netherlands United Kingdom USA |
| Language: | eng |
| Abstract: | This paper compares the extent and content of businesses' communications about corporate social responsibility (CSR) in France, the Netherlands, the U.K. and the USA. In particular, the study investigates the nature of CSR principles, processes and stakeholder issues discussed in web pages. The results show that businesses in the four countries do not display the same eagerness to appear as socially responsible and employ diverse means to convey social responsibilty images. |
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