search query: @indexterm Social responsibility / total: 844
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| Author: | Skinner, C. Mersham, G. Valin, J. |
| Title: | Global protocol on ethics in public relations |
| Journal: | Journal of communication management
2003 : VOL 8: 1, p. 13-28 |
| Index terms: | PUBLIC RELATIONS ETHICS SOCIAL RESPONSIBILITY BENCHMARKING |
| Language: | eng |
| Abstract: | This article concerns global ethics in public relations. Article highlights existing codes of ethics, selection of public relations in institutes and in associations. The main suggestion behind this article is that you have to provide value-based guidance if you want to avoid litigious people and companies. |
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