search query: @indexterm INTERNATIONAL BUSINESS / total: 844
reference: 117 / 844
| Author: | Wymbs, C. Kijne, H. |
| Title: | Digital technology in teaching international business: is a tradeoff between richness and reach required? |
| Journal: | Journal of Teaching in International Business
2003 : VOL. 14:2-3, p. 29-40 |
| Index terms: | Culture Digital technology International business Teaching methods |
| Language: | eng |
| Abstract: | Teachers of international business are confronted with the problems and opportunities associated with integrating digital technology with a subject area that is inherently geographically dispersed. The traditional marketing tradeoffs between richness and reach are extended to the emerging technology-mediated education industry, and their effect on the teaching of international business is specifically evaluated. |
SCIMA