search query: @indexterm INTERNATIONAL BUSINESS / total: 844
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| Author: | Ghemawat, P. |
| Title: | Semiglobalization and international business strategy |
| Journal: | Journal of International Business Studies
2003 : VOL 34:2, p. 138-152 |
| Index terms: | INTEGRATION INTERNATIONAL BUSINESS STRATEGY COMPANIES |
| Language: | eng |
| Abstract: | This article examines international business strategy. Integration of markets have scaled new heights in the last few decades. Semiglobalization supplies frame of reference for thinking about the environment of cross-border operations. Semiglobalization also plays attention to the role of location-specificity for international business strategy. |
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