search query: @indexterm INTERNATIONAL BUSINESS / total: 844
reference: 94 / 844
Author: | Coria-Sànchez, C. M. |
Title: | Learning cultural awareness in spanish for business and international business courses : the presence of negative stereotypes in some trade books used as text books |
Journal: | Journal of Language for International Business
2004 : VOL. 15:2, p. 49- 65 |
Index terms: | AMERICA EDUCATION INTERNATIONAL BUSINESS |
Language: | eng |
Abstract: | This article introduces a discussion about trade books which examine the Spanish-speaking countries and their cultural aspects in conducting business inside the countries. Also the pedagogical value of these trade books is analyzed. |
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