search query: @indexterm Social responsibility / total: 844
reference: 507 / 844
| Author: | White, R. |
| Title: | Who's responsible? |
| Journal: | Admap
2005 : VOL. 40:1, p. 16-17 |
| Index terms: | Corporate culture Marketing Social responsibility |
| Language: | eng |
| Abstract: | The article outlines the issues that the growing pressure for corporate social responsibility (CRS) raises for marketers and advertisers. It introduces the CRS industry and the major themes it has to face. |
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