search query: @indexterm Social responsibility / total: 844
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| Author: | Nicolas, S. |
| Title: | CSR: are you taking it seriously? |
| Journal: | Admap
2005 : VOL. 40:1, p. 26-28 |
| Index terms: | Ethics Marketing Social responsibility |
| Language: | eng |
| Abstract: | The article argues that much of the socially responsible and cause-related marketing is pure tokenism: if you don't have your heart in it customers will notice it. You can have a positive brand image only if you have a clear ethical stance. |
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