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| Author: | Miles, M.P. Munilla, L.S. |
| Title: | The potential impact of social accountability certification on marketing: a short note |
| Journal: | Journal of Business Ethics
2004 : MAR I, VOL. 50:1, p. 1-11 |
| Index terms: | Globalization Marketing Social responsibility Supply chain |
| Language: | eng |
| Abstract: | Social Responsibility (SA) 8000 registration/certification is a response by the business community to address consumer and investor perceptions of the importance of emerging global social issues such as child labor, worker rights, discrimination, compensation etc. As more US and European companeis outsource production to less developed nations, social, environmental and reputational issues have become more important. SA8000 is a series of behavioural standards that represents a comprehensive, and potentially global, corporate social responsibility registration system that provides a standard of socially responsible treatment for workers. This article explores how SA8000 adoption may impact a company's marketing activities. |
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