search query: @indexterm Social responsibility / total: 844
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| Author: | Maignan, I. Ferrell, O.C. Ferrell, L. |
| Title: | A stakeholder model for implementing social responsibility in marketing |
| Journal: | European Journal of Marketing
2005 : VOL. 39:9-10, p. 956-977 |
| Index terms: | marketing corporate responsibility social responsibility stakeholders models |
| Language: | eng |
| Abstract: | This paper aims to provide a comprehensive managerial framework to understand and provide a well balanced and integrated stakeholder orientation for implementing (here as: impl.) corporate social responsibility (CSR) in marketing. The findings provide a grounded framework based on previous research, providing a step-by-step (here as: s-by-s.) approach for impl. CSR from a marketing perspective. |
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