search query: @indexterm Social responsibility / total: 844
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| Author: | Chun, R. |
| Title: | Innovation and reputation: an ethical character perspective |
| Journal: | Creativity and innovation management
2006 : MAR, VOL. 15:1, p. 63-73 |
| Index terms: | corporate culture corporate responsibility social responsibility creativity innovation executives job satisfaction |
| Language: | eng |
| Abstract: | A survey of more than 400 managers from 3 services organizations is involved in this study. It is revealed that the overall correlations between Integrity and Innovation, btw. Courage and Innovation, and btw. Employee Satisfaction and Innovation could be positive, negative or without strong relationship, depending on the culture of the firm. Both the professional accounting firm and the retailer are regarded as aggressive and tough in nature. However, while one managed to link Innovation to a self-image for social responsibility (SR), the other believed they have to be less sincere, trustworthy or SR to remain innovative and competitive. As consequence, the retailer is successful and prosperous, whereas the large accounting firm failed to maintain its market leadership. There are presented implications for managers. |
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