search query: @indexterm Social responsibility / total: 844
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| Author: | Marin, L. Ruiz, S. |
| Title: | "I need you too!" Corporate identity attractiveness for consumers and the role of social responsibility |
| Journal: | Journal of Business Ethics
2007 : MARCH III, VOL. 71:3, p. 245-260 |
| Index terms: | consumer behaviour consumers corporate responsibility relationship marketing social responsibility |
| Freeterms: | corporate identity attractiveness |
| Language: | eng |
| Abstract: | This paper proposes a model of the antecedents of company identity attractiveness (IA) in a consumer-company context. It is shown that corporate social responsibility contribution to company IA is much stronger than that of corporate ability |
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