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| Author: | Stubbs, W. Cocklin, C. |
| Title: | Cooperative, Community-Spirited and Commercial: Social Sustainability at Bendigo Bank |
| Journal: | Corporate Social Responsibility and Environmental management
2007 : DEC, VOL. 14:5, p.251-262 |
| Index terms: | social responsibility community planning stakeholders |
| Language: | eng |
| Abstract: | By using a case study approach the authors examine how an Australian bank supports and invests in social sustainability using a community development approach. Bendigo Bank's community engagement model (CEM) is a hybrid model based on commercial principles, such as the for-profit shareholder-ownership structure and community development values, such as trust loyalty, integrity, volunteerism, cooperation and community spirit. The authors found that CEM adds to community development by retaining local capital through a revenue-share arrangement, which is used to invest in further community enhancement innitiatives. The success of Bendigo Bank's CEM shows that the colllaborative commerce model could be used as a design benchmark for other organizations seeking to enhance their social sustainability. |
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